Achieving high rankings on SERPs does not require rocket science, but you must work smart and diligently.
Technical SEO audits are like looking at your website through Google's eyes. A digital health check enables you to evaluate the ranking abilities of your website. This process involves evaluating your website's SEO from a technical perspective.
The aim of technical SEO is to assist search engines in interpreting and qualifying different pages on your site, which in turn will help them rank higher.
What is Technical SEO?
A technical SEO process involves optimizing websites in accordance with the best technical practices to boost their organic search engine rankings (SERP).
Technical SEO factors play an important role in the optimization of a website.
There are many factors to consider, including speed, redirects, 4xx error pages, responsiveness, indexability, crawlability, etc.
Your SEO can be optimized in a number of ways on the technical side. This includes:
- Core Web Vitals
- Page load time
- Canonical URLs
- Loading external resources
- Optimizing image files
- Lazy Loading
- Structured Data
- Mobile Friendliness
- Fixing or removing broken links
- Secure Socket Layers (SSL)
Tools that Support Technical Audit
- Page Speed Insights
- Google Search Console
- Screaming Frog
- Chrome Dev Tools
Technical SEO audits give you insight into the errors and mistakes that are preventing your website from ranking higher on Google SERPs, no matter what the SEO objective is.
There may be technical issues resulting in reduced crawl budgets for the site, resulting in fewer pages crawled and indexed. Additionally, sites with major technical flaws may be pushed to the inside pages of Google SERPs, resulting in lower CTRs.
Ensure the Site is Mobile Friendly
It has been announced that Google's crawlers are now indexing mobile-first websites, which is basically meaning that Google will take into account your website's mobile version when ranking search results. The number of searches conducted on mobile devices has outpaced those conducted on desktop computers. A Google search results page will be populated with sites that have made the transition in order to rank first.
Optimize the Speed of Your Website
A lack of speed is one of the main reasons for websites not ranking on Google's search results page. Search engine optimization rarely experiments with load speed optimization. Page speed optimization typically requires a developer's help or considerable SEO expertise. A Google search shows that websites on the Internet load on average in 22 seconds.
Create a Sitemap
Sitemaps facilitate the crawling and indexing of important pages by search engines. A sitemap is an XML file that includes all the vital pages on a website that search engine bots are allowed to crawl and index. Having a properly configured XML sitemap allows search engines to use your crawl budget judiciously. Google and other search engines may spend time crawling and indexing pages that aren't relevant to you without a sitemap. In this case, the crawl budget will be depleted.
One of the most common mistakes SEOs make is adding no-index, no-follow pages to their sitemaps. There is no benefit to this since Google will crawl it and flag it as no-index. By not crawling the other important pages of your site, you lose the opportunity to rank higher.
XML site maps have the function of prioritizing pages according to their importance, which is an important feature of the tool. If you are ready with an optimized XML sitemap, make sure to include it with your search console submission.
Optimizing the Image Alt Text
It is a form of metadata used by Google and other search engines to determine the context of a picture within a piece of content. On-page optimization of this kind is also crucial. Despite this, most website owners fail to update the alt text for their images despite it being an easy way to increase search engine rankings.
Duplicate Content Issues
The lack of duplicate content is one of the biggest reasons websites do not rank for their focus keywords. There are times when search engine bots are confused by similar content published under different URLs, in which case both pages do not rank.
Search engine results pages (SERPs) have been carefully ranked by Google. The search engine giant has been very careful about including only sites that do not harm their users over time. According to Google, SSL certification affects ranking.
Find and fix broken links
It is important to find and fix broken links on your website as they affect the performance of your site. Broken links are simply webpages that cannot be accessed or found, and you should investigate why they become broken.
A broken link is often called a dead link. There is an error message displayed when a user clicks on a specific link, and the page does not load.
Optimize the H1 tag for all pages
The H1 tag is a technical SEO on-page optimization component and is essential to the optimization of a page's content.
H1 tags are displayed on web pages and have the same weight as the page title.
Check for Errors Within Search Console
It is important to use the search console to find technical errors otherwise you may miss them. Your website's daily performance is tracked through a new tool called Google Search Console.
Identifying and fixing the common errors while imparting these steps will ensure that your website is technically suitable for both On-page and Off-page SEO activities.